Last week, I attended Brisbane’s inaugural Kickstarter information night at the iconic Brisbane Powerhouse. This free session was filled to capacity with excited creatives from every imaginable discipline, hungry for extra tips and insider knowledge to help them create a winning crowdfunding campaign.
For those of you who haven’t heard of Kickstarter, head over to their website for a great overview of what they do. In a nutshell, Kickstarter provides an online platform to profile a creative project that you wish to undertake, but don’t have the funds to do so, and ask if people might like to contribute towards funding it and in return receive a ‘reward’ (which could be in practical terms—a physical item, or in feel good terms—some involvement in the project).
Based in New York City, Kickstarter’s original mandate prescribed that you had to be an United States resident in order to list a campaign, even though you could back a campaign no matter where you lived in the world. We have had our version, Pozible, in Australia for a few years, which has provided a similar platform. But from November 13, Kickstarter is going to be available to creatives in Australia too! So now we will also have access to this truly global crowdfunding platform.
There’s just one question we need to ask ourselves now: “Is crowdfunding right for my project, or should I pursue other avenues to make it happen?”…